Nail Deck was founded in 2011 as a retail company importing and distributing breakout indie nail lacquer brands from USA, UK, Australia and Japan, and that weren’t available in Singapore and the rest of South-East Asia.
In 2015, after managing 15 brands under our portfolio, we felt the beauty world shifting in 2 clear directions: (1) Personalisation; and (2) Non-toxic, vegan and cruelty-free formulations. However we couldn’t find a strong enough brand to fulfil these 2 criteria; so we decided to do it ourselves.
We spent the next 1.5 years developing our own formulations and production capabilities so that we could offer the highest quality customised nail lacquers to suit the ever demanding needs and wants of our varied customer base.
Today we are a beauty brand that aims to create a world where anyone and everyone can celebrate their individual uniqueness through colour. This can be done through our Nail Deck mobile app, nail colour customisation service (Lacquer Bar) or through our Lacquer Kit products.
About Our Lacquers
Nail Deck’s luxury lacquers are vegan, cruelty- free and 9- free.
They have no animal components in it, are not tested on animals, and are made without: Formaldehyde, Toluene, Dibutyl Phthalate (DBP), Camphor, Formaldehyde Resin, Xylene, Ethyl Tosylamide, Phthalates and Parabens.
The full list of ingredients are: Butyl Acetate, Ethyl Acetate, Nitrocellulose, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Acetyl Tributyl Citrate, Isopropyl Alcohol, Acrylates Copolymer, Stearalkonium Bentonite, N-Butyl Alcohol, Styrene/Acrylates Copolymer, Benzophenone-1, Silica, Alumina, Trimethylpentanediyl Dibenzoate.
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