We are a market leader in our stance against toxic formulations

with our 9-free promise that is 3 times less harmful than the market standard.

We're also 100% vegan and cruelty-free.

Say no to animal components and animal testing!


Through modern technology, we have found that toxic chemicals that used to be in nail lacquer formulations can be removed whilst still maintaining the quality of nail lacquer. You'd still find that our lacquers have the same shiny glossy finish, the same chip-resistant properties, and the same quick speed of drying. And we dare say it smells better too!

The 9 chemicals we are free of are: Formaldehyde, Toluene, Dibutyl Phthalate (DBP), Camphor, Formaldehyde Resin, Xylene, Ethyl Tosylamide, Phthalates and Parabens.

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A very common animal component in most beauty and cosmetics products is Carmine Red which is a gorgeous deep red derived by crushing the female cochineal insect. Reportedly, 70,000 of these insects have to be killed just to produce one pound of this red pigment!

It was painful for us to remove this from our list of raw ingredients as it meant that we would not be able to produce certain shades of red. However we take our 100% Vegan stand very seriously; and we believe you do too.


Did you know that more 80% of countries around the world still allow animal testing? And in some countries, it's even a requirement for beauty and cosmetics products to be tested on animals first before they can be put on shelves.

We are proud to be Cruelty-Free and in support of the #ForeverAgainstAnimalTesting campaign currently being spearheaded by The Body Shop where 8 million signatures were garnered to present to the UN General Assembly in 2018.