Back in 2011, I started Nail Deck as a retailer of 15 brands of nail polish. And yes, I’m a guy.
Many friends (and customers) kept asking why I was running such a female-oriented business; others assumed I was just helping my girlfriend out.
To answer all of them (and myself), I wrote a blog post about it; and till today I still go back to it every now and then to remind myself why I am doing what I am doing.
What does this have to do with the dark vampire blood red?
I’m glad you asked. In the early days of the business, a customer asked me if I had the dark vampire blood (DVB) red. Back then I was still this clueless guy fumbling around trying to understand why women needed so many bottles of nail polish.
But this seemingly simple request changed my (and Nail Deck’s) life. It dawned upon my typical male mind that the world of colours was much more than just the generic black, white, red, green, blue and yellow.
What’s a dark vampire blood red anyway? I will never know because of all the bottles of red nail polish I brought out for her to view, none of them met her criteria.
She walked away empty handed.
And this was just the start of many more colour-specific requests I received on a daily basis.
“Do you have nail polish in the same shade of yellow and my dress?”
“Can you find me a colour that goes well with my new hair colour?”
“Would this blue go well with my fair skin?”
It’s ironic that it’s so hard to find the right colour in the colour cosmetics industry! I sought to solve it for my customers. This is an excerpt of the same blog post I wrote in 2012:
"At Nail Deck, we only want you to get the colours you really want and that you'd use over and over and over again. For example, you might be looking for a particular red from OPI. Here at Nail Deck, we will show you that red you were looking for, but we will also show you all the other similar reds from Essie, China Glaze, Orly, Butter London, Deborah Lippmann, etc because we want you to be really sure that the red you end up taking home with you is really the kind of red that you want (because we all know a slightly different shade of red can make a world of a difference)."
Today, 5 years later, Nail Deck promises the same level of dedication to helping you find the right colour except we’ve launched our own brand (of the same name) and we will customise a colour just for you even if you’re only ordering 1 bottle!
In addition, we've created the DVB red; or at least what I think the DVB red is. I’ve decided that it shall be the signature colour of Nail Deck to always remind and represent the humble beginnings of this company.
It might not be the exact same shade of red that customer requested for, and I don’t think I will ever know what the real DVB red looks like, but this is my best attempt at creating the colour that I hope will impact your life as it has impacted mine.